With the advent of digital media, smartphones have become new personal shopping assistants.
To prove this fact we have a report from ABI which says that “The emerging mobile channel will be one of the defining marketing methods of the new decade”
Due to this most of the companies are rushing into the mobile zone. However, without knowing the objectives of using mobile for marketing purposes.
Here go you go with the top 4 mobile marketing objectives that you should consider before practicing it.
Increase Sales:
Through mobile marketing, increasing sales is not a new concept. Since the advent of the Internet in 1983, it has been practiced by many big MNC companies. Because it has helped them to follow the process of globalization and spreading their business globally. If you use a website to operate your business online then you must have a mobile app for a smaller screen to make your business deals more easily portable.
However mobile marketing through dedicated apps has totally changed the business practices because now businesses don’t run on consumer’s demand or choice. Demand and choice are first created among people through mobile marketing. By kind of bribing them through offers, discounts, and frequent advertisements. And all this is done by the practice of approaching more personalizing content on mobile apps, social media, emails, etc.
New Customer Acquisition:
Admit it or not mobile phones are like life partners for us. We can’t live without them. Users carry their smartphones everywhere and are using them for their every single decision. It includes communication, education, and online shopping related to your industry. To save their time now users like to shop from online stores which helps eCommerce to grow. Your iOS or Android push notifications from your mobile app regarding offers, discounts, coupons, rewards have the potential to turn a consumer into a regular customer.
About 67.35% of the world’s population is on mobile phones. From a small work of paying bills to buy stocks from the market. All work is done on it. So now you can understand how mobile phone marketing is such a focused term for the marketing segment of the business.
Also, the research part of knowing your potential customer has also decreased because the preferences of your product’s to be consumers can be easily purchased or analyzed through an Internet facility.
Brand awareness:
The other fact says that mobile is rapidly changing the way we use the content on mobile, consuming, and bridging the physical and digital channels. Your business-related mobile app, social media presence, email marketing, and again Android push notifications all are mobile-based marketing strategies that can turn your 55% of consumers into an avid or regular customer base.
The other instance is Nissan mobile motors have been releasing and implementing QR codes since 2012 for model year lineup to make their product practices mobile-friendly.
All of the Altima and Sentra models now display QR codes that can be scanned from your mobile camera and take you to a dedicated webpage comprising all of its related information.
Meeting customer expectations:
Mark the words that your firm always needs to embrace the mobile channel to meet customer expectations. Google research portrays that 70% of using their smartphones for shopping because customers are always eager to save their money and time.
Here mobile marketing helps you to engage your customer with your brand and introduce them offers, sales, and discount coupons.
Bottom line: Being an entrepreneur you need to start small experiments, optimize. Defining mobile goals, changing mobile habits, and knowing about the broad spectrum of mobile technologies is a part of mobile marketing, which you should take into account. You have to strategize a plan to make a successful marketing plan. We hope that our listed top-4 objective would’ve helped you to prepare your mobile marketing plan.