A coupon is a ticket or document given to clients by companies or brands to redeem for financial discounts when purchasing specific products. Coupons are usually given as part of a marketing strategy to boost sales.
Traditionally, buyers would get coupons from local retail stores or receive them in the mail. However, nowadays, retailers and manufacturers issue digital coupons. Regardless of the type, an effective coupon should be eye-catching since the goal is to market a product or boost sales.
So, you can make it attractive by using transparent background images or customizing it with specific software.
Using software to generate eye-catching coupons
A coupon is a type of marketing material. Therefore, like others, it should be attractive and attention-grabbing. Additionally, it should be informative. For instance, it should feature the brand’s logo, running dates for the promotions, and relevant details about the offer.
The good thing is that there are digital tools you can use to generate effective coupons quickly. Therefore, below are some guidelines for using them:
Determine your inspiration
The first step is to determine your inspiration, which will help you choose from thousands of professional templates available on coupon-generating software. Your inspiration can be something you have seen before or a marketing goal. The trick is to research and try putting yourself in your target clients’ shoes.
Go through the templates and images
The templates at your disposal will differ depending on the software you apply. However, this tip is simple. You must browse through the options to find one that fits your needs and brings your vision to life. The software may also give you a catalog of images from which to choose.
Customize the coupons
If you do not find anything ideal in the templates and images catalog, you can decide to create a customized coupon. You can do this easily with coupon-generating software because it will give you several styles, colors, and ideas that you can build on.
When customizing your coupons, you can upload images to the software. So, it would be wise to select an attractive and relevant image. You can play around with image editing tools to enhance the image before uploading it to the software and using it to create your coupons.
Apart from photos, you can also upload your brand’s LOGO and unique colors to make sure the coupons leave a mark on your audience. So, the coupons can be part of your branding and marketing endeavor.
Put everything together
Next, you must put everything together by adding the message you wish to send with the coupon, like “20% discount.” Do not forget about the CTA, information about the discount or offer, and the expiry date.
Download the coupons
Finally, you can download the coupon if satisfied with your design. It is as simple as that! Since the coupons are in digital format, you can use them in digital marketing campaigns or print them out, depending on the plan.
The beauty of using coupon-generating software is you do not need to spend money. So, you can create marketing tools for your products or company without any investment.
However, the key is finding the perfect software. You can do this by researching the best options, reading testimonials, or trying out various options until you find something that works for you.