Are you ready to turn your Google Ads campaign into a revenue powerhouse?
Being able to stay ahead of the Google Ads game requires constant testing and optimization. But where exactly do you start?
While it’s true that Google Ads optimization can be a bit overwhelming, it doesn’t have to be.
Whether you’re already a seasoned advertiser or you’re just starting, here are eight actionable Google Ads tips that will help you get ahead of the game.
1. UTM tracking for effective data gathering
Let’s first start off with tracking and UTM codes. This can help save your campaign succeeding analytics. It’s a convenient way to track everything that you can.
Ask yourself these questions that will help you find out whether or not you should get going with UTM codes today.
- What specific campaign is driving the most traffic to your site?
- What campaign has a more extended average time on your site?
- What campaign has a higher bounce rate?
If you don’t have definite answers to these questions, then it’s time to use UTM codes.
But what is it exactly?
What UTM codes do is that they track hits on your landing pages and URL, so it doesn’t just appear to be paid search on Analytics. You can track everything, from keywords to campaigns.
2. Combine Google Ads and Facebook to drive content success
When running their PPC campaigns, a lot of brands and companies will hit the SERPs and then target keywords that are relevant to the bottom of the funnel. An example is “buy SEO tool.”
But the thing is, they don’t work the same way like content engagement campaigns. Although targeting bottom-of-the-funnel users will somehow work out, it isn’t sustainable in the long run.
According to Voy Media, a New York adwords company, “An excellent strategy is to try cross-promoting your content by using Facebook for distribution, then utilizing Google to remarket to interested users.”
3. Create a relevant landing page
Making your landing page relevant ensures that you have better Quality Scores, which can result in lower costs per click.
Here’s a step-by-step guide on how you can audit your landing page so that it is working to help you convert:
- In your Google Ads campaign metrics, look for the keyword and landing page relevance. An excellent indicator is your landing page experience and keyword relevancy.
- Ensure that your landing page is user-friendly, doesn’t overwhelm shoppers with too many links, and has excellent architecture.
- Test out various CTAs to know which formula works well for you.
- Test your site speed to ensure that your landing page isn’t loading too slow.
4. Optimize negative keywords
Negative keywords ensure that you’re eliminating unnecessary searches in your products or niche. To boost your sales in Google Ads, consider adding negative keywords to ad groups or campaigns that have poor metrics.
These usually include ads that have a low CTR or high-cost ads that are giving relatively few or no conversions at all.
5. Do not settle on the English Language
According to a study, one of five US residents speaks a language aside from English in their home.
Also, keep in mind that AdWords bases the language targeting settings with the user’s interface language. Users can edit this setting so that Google gives them the results with the language they’ve picked, no matter where they’re located.
6. Set up customers for remarketing
Many marketers think that Facebook is the only platform to target diverse audiences.
But what they don’t know is that AdWords have excellent options for remarketing as well. In fact, AdWords actually helps you run diverse-based campaigns.
7. Use mobile-optimized campaigns
You need to optimize your campaigns tailored for mobile users because a lot of prospects are using mobile devices now.
It makes you engage better with your customers with the right ad format on their preferred devices.
But how do you know if your campaigns only have a mobile-only component? Look at the conversions.
For example, if mobile drives a big part of your conversions, you could copy the previous campaign and then negative bid mobile for the primary campaign. Similarly, you can also negative bid desktop in the new mobile-only campaign.
8. Fill out all available ad content
Ever since they were introduced back in 2016, Expanded Text Ads (ETAs) have made a significant impact on Google AdWords. By giving more space for additional content, they give PPC managers an excellent way to tell a story about a product or service.
For your ads to perform better, you need to fill out the following fields:
Headline 1: Include your main value proposition of that particular field or the brand name.
Headline 2: Include your supporting value proposition. You can also utilize this space to establish the context for the Description.
Path 1: Location or general category of a product or service
Path 2: Place as many relevant information to provide context.
Description: Connects the need of the customer with the solution that is offered by your service or product. Place a strong CTA at the end of the Description so that you can frame your ad more and engage the reader.
Google Ads is always changing, updating, and improving. So is your customer’s behavior. So, it’s time to make updates in your existing Google Advertising strategy to be able to rise above the rest and stay on top of your game.