The e-commerce market is full of competitive storefronts. Companies are constantly fighting for the spotlight and the pockets of would-be buyers. One of the most important tools in that fight is their ability to write adequate product descriptions. 4 tips for writing web stores that was best for SEO.
Research shows that e-commerce is poised to take up 17.5% of global retail sales by 2021. This is a staggering number and it shows how important it is to adequately prepare for the coming change. The descriptions are often the sole reason why people do or don’t buy a certain product.
Christopher K. Mercer, founder of Citatior spoke about product descriptions recently: “Poorly written product descriptions rarely sell even the best products. On the other hand, mediocre products can get a lot of traction by featuring well-written descriptions that elevate them from the competition.” Let’s take a look at several useful tips that can shift the balance in your favor and help you sell.
Create customer profiles
The first thing you should do is adequately research the audience you are dealing with. Who are your main customers and who do you want to attract? Do you have a steady lineup of products or do you rotate your offering?
These seemingly arbitrary questions can often lead to very interesting answers. For example, not every buyer of a new shooter video game will be a male teen. Knowing who your customers are will let you adapt your product descriptions to their level.
SEO keyword research
Consider the fact that each of your products adds or detracts from your overall search engine ranking. Optimizing your keywords for SEO ranking is just as important for e-commerce stores as it is for blogs. This will allow you to rank higher than you would otherwise in search engines.
Use a tool such as Google AdWords to find out which keywords are trending in the industry you want to sell in. If done correctly, this will allow you to reach people who search for items specific to your online store.
Implement writing tools
Creating product descriptions manually will often lead to mistakes. Even professional writers are prone to mistakes that lead to catastrophic consequences for sales and SEO. To that end, it’s important to use reliable writing tools that can alleviate the margin for error:
Grammarly is a proofreading and formatting tool that can help you check content before you publish it. You can write product descriptions by hand and run them through Grammarly for added security about its legibility and formatting.
If you don’t have a writer on your team it might be a good idea to outsource your content. HotEssayService is a professional writing service that features a plethora of graduated writers and marketing professionals. They are able to write product descriptions quickly and efficiently based on your briefing and expectations.
Software applications for text editing are quite common. However, not many of them offer the versatility and customization options of Reedsy. You can create your product descriptions in Reedsy’s intuitive UI and easily export them to a file format of your choosing. Reedsy is also good for general site organization and allows you to store your content for later use on its cloud server.
Very few site administrators consider translation or localization as a viable tactic. It’s important to offer different language options for an international audience which is a norm with e-commerce websites. Is Accurate is a professional translation service that can help you prepare content for international use. The translators featured at Is Accurate are graduates in their respective languages and will help you optimize content at competitive prices.
Compliment your products
E-commerce administrators often have to be good salespeople. You need to learn how to compliment your products as opposed to simply listing their features. Let’s take a look at an example of a simple household mop:
- “This is a household mop.”
- “The mop we offer features unique cleaning attributes which will make your floors shine with splendor!”
It can take some practice to learn how to compliment the products you sell. You can do some outreach to writing services such as RewardedEssays, FlashEssay or SupremeDissertations if you get stuck creatively. All of these websites are on Rated by Students – you can use this platform to check for reviews before hiring a writer on a whim.
Ongoing optimization (Conclusion)
Search ranking for online stores is only as effective as the effort you put into it. Once you start optimizing your content, it’s important to continue that practice for every new item.
Natalie Andersen, CEO of GetGoodGrade had this to say about the matter: “I always offer ongoing SEO services to my clients. The only way to stay relevant in a competitive market is to never give up trying to come out on top.” Don’t let your competition overtake your customers for a lack of trying. See the fun and creativity in writing product descriptions and the right audience will recognize it.